Regardless of how small or big a company is, they want to make sure their logo stands out. A good symbol and graphic helps to promote and give instant recognition to an organization. A lot of planning and researching goes into making sure a business’ logo will eclipse the competition.
And just like fashion, logos go through their own makeovers. Who can forget Apple’s rainbow fruit being replaced by the plain white one or Google’s font getting slimmer. Here are the before and after of famous logos. This is definitely a trip down memory lane for some of the most famous brands in the world.
#1. Lays potato chips look more appealing with the new logo.
The 1965 graphics is a total change from the current one. The latest Lay’s has been around since 2007.
#2. Discovery Channel's documentaries looking stylish.
The famous TV channel kept the world but made it smaller and in colour when it changed it in 2009.
#3. Burger King looks nothing like it did in the past.
The cartoonish king from the 1950’s got switched for an imposing design. The newest symbol has been around since 1999.
#4. Coca-Cola had a much simpler look when it made its debut in 1886.
This 130-year-old company has gone through many different looks throughout its history. No one would even recognize the first logo.
#5. The first shell symbol was first used in 1900.
The shell emblem has international recognition. The new shell is the same version as the 1971 original without the company’s name on it.